Nine resolutions for 2009

They’re a bit late. But here’s nine resolutions for 2009

This year I’m going to:

1. Integrate our burgeoning social media audience with our homepage.

Specifically this requires: persuading the powers that be to let us self-host http://bmthblog.wordpress.com, http://roundfortea.blogspot.com/ and a photography blog in the style of the Croydon Advers (hat tip Martin Stabe for pointing it out Jo Wadsworth for filling me in on the details)
Why? We can’t pretend that being part of the blogosphere/twitterverse/flickrverse is going to be enough. While we are a for profit business we need to translate that into something, page impressions, advertisting eyeballs, unique users.

2. Recruit some new bloggers
3. Develop the dismal dorsetbusiness.net into something that’s relevant and useful
4. Look for ways to monetize that have value for us, our readers, and the advertisers. I’m not going to leave this entirely to the ad department. Why should I? It’s my business too.
5. Reorganise the navigation on our website so it’s easier to work out where things might be
6. Persuade, by demonstrating, that responding to comments, being transparent about mistakes and  linking to source material is a good way to build trust with online readers
7. Persuade the powers-that-be to let us have a twitter feed and feed aggregators as part of our site, not sneaked in though the back door.
8. Produce more news. Leading by example is the best way, they say. I’m not a sub anymore. And while I don’t, as yet, have a job title, I’m going to get a bit Gandhi and be the change etc etc
9. Nine is tricky. It involves taking an as-yet-unformed idea, a bit Regret the Error, a bit Newsmixer, aimed at preempting the ‘yes, but –‘ response readers often have to news stories, and turning it into something workable. I’ve no idea if it’s possible without being extremely labour intensive. But I’m going to try!

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One thought on “Nine resolutions for 2009

  1. Jo Wadsworth says:

    Thanks for the hat tip – and the compliment! We recently stopped linking from the main site to the blog actually, after a relaunch allowed us to host them as videos instead (www.thisiscroydontoday.co.uk/multimedia.html), and we didn’t want to confuse readers by pointing them to the same content in two different places. The blog lives on, and I gather from our chief photographer has a healthy audience of non-Croydonians interested in photography and soundslides – but not much use to our local advertisers.

    Out of interest, what is it about the Bournemouth blog and roundfortea blog which is different from the blogs on the Echo’s site – and which you particularly want to include?

    2, 5 and 6 are already on my resolution list – but I’m very interested in your number 9. Let us know how you get on!

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