They’re a bit late. But here’s nine resolutions for 2009
This year I’m going to:
1. Integrate our burgeoning social media audience with our homepage.
Specifically this requires: persuading the powers that be to let us self-host http://bmthblog.wordpress.com, http://roundfortea.blogspot.com/ and a photography blog in the style of the Croydon Advers (hat tip Martin Stabe for pointing it out Jo Wadsworth for filling me in on the details)
Why? We can’t pretend that being part of the blogosphere/twitterverse/flickrverse is going to be enough. While we are a for profit business we need to translate that into something, page impressions, advertisting eyeballs, unique users.
2. Recruit some new bloggers
3. Develop the dismal dorsetbusiness.net into something that’s relevant and useful
4. Look for ways to monetize that have value for us, our readers, and the advertisers. I’m not going to leave this entirely to the ad department. Why should I? It’s my business too.
5. Reorganise the navigation on our website so it’s easier to work out where things might be
6. Persuade, by demonstrating, that responding to comments, being transparent about mistakes and linking to source material is a good way to build trust with online readers
7. Persuade the powers-that-be to let us have a twitter feed and feed aggregators as part of our site, not sneaked in though the back door.
8. Produce more news. Leading by example is the best way, they say. I’m not a sub anymore. And while I don’t, as yet, have a job title, I’m going to get a bit Gandhi and be the change etc etc
9. Nine is tricky. It involves taking an as-yet-unformed idea, a bit Regret the Error, a bit Newsmixer, aimed at preempting the ‘yes, but –‘ response readers often have to news stories, and turning it into something workable. I’ve no idea if it’s possible without being extremely labour intensive. But I’m going to try!