I WAS overwhelmed by the positive reaction to my presentation at last week’s excellent news:rewired conference, but slightly annoyed with myself for not having a better answer to Hannah Waldram’s question afterwards.
My presentation was about building online communities, and the concept of the reader plus – the elusive category of cheerleader readers: demanding customers, but the most effective marketing you could ever ask for.
The slides from the presentation are here and the post where I first came up with the lamer-the-more-I-hear-other-people-say-it “readers plus” is here.
In the questions afterwards, Hannah asked me what percentage of our readers did I think were readers plus. The best answer I could come up with then was “I’m not sure.” But really, since I’m trying to persaude people that the time spent getting them is worth it, I should know. So I’ve been thinking about it and here’s my best estimate.
Flickr: I’d say 25 per cent are genuine readers plus. I know this because we talk to them not just on Flickr, but on Facebook and Twitter and face-to-face occasionally! Because what they do is just a specific area of interest, I think the very fact of our taking an interest has been enough to transform the way they think about the paper or at the least challenged their expectations of us.
Facebook: The best I can say here, is I’m working on it! Putting effort into Facebook is a recent development, and Facebook doesn’t tell you how many times your links are shared by friends, so the only thing we have to go on is comments and traffic figures coming to our site. As I said on Friday, traffic from Facebook has tripled and comments are building. We’ve got some facebook friends who definitely COULD be readers plus but I’m not sure we’re quite there yet!
Twitter: Based on retweets and interaction, I’d say twenty percent of our twitter followers are definite readers plus. It may be more, but obviously I don’t know what people are saying about us when I’m not listening!
Hopefully that’s a fuller answer than “I don’t know” – and sorry I didn’t say this at the time.
For those who asked about how exactly we use facebook etc, you can see for yourself here:
facebook.com/bournemouthecho (my work profile)
facebook.com/bournemouthdailyecho (our Facebook page)
We also have a pretty neglected YouTube account at youtube.com/bournemouthecho, and of course there’s the comments at bournemouthecho.co.uk.