Tag Archives: community

Facebook and the share link – why they still own us forever

After electronically boring poor Laura Oliver to tears yesterday about Facebook, and then waking up this morning to discover they’ve revoked their terms because of the furore, I thought I’d make use of the thousands of words I’ve written as a post.

First, I can see the argument that legally Facebook needs to be licensed to use your content even if you close your account so that people you’ve shared things with (who may then have shared them with other people) still have access to them. For Facebook to promise that if you left, everything you’d ever posted would be removed from the profiles/groups you posted them to (and then from all the other profiles they’ve shared them with), would be a bit ludicrous.

Second, I may be naive but I don’t think being able to package and reuse our content is the reason Facebook have rewritten their terms. I think lawyerspeak makes it sound worse than it is. Amanda French’s post about the comparison with other sites shows that they could have rephrased to mean basically the same thing but sound less threatening about it. (although I don’t think she’d agree that’s what she’s demonstrated!)

Third: as a newspaper, we WANT people to share our content. The point of us being on Facebook is to get people to share our content, so that the generation of people who’ve never read the paper or think it’s irrelevant to them will start to make us part of their lives.

Facebook has thousands of Bournemouth users. Only 24 of them are friends with us so far. Most of them don’t use our site.

We can only get them interested in what we do by being where they are. We want them to share our content among themselves and with their friends. To build a community – people who will then use us as (one of) their news providers – we have to engage with them and stop assuming that we have a right to their attention

Once you’re encouraging sharing, you can’t really then turn round and stop people using your stuff. How can you police it? And if they’re crediting you, why would you, when it’s free distribution to an audience you wouldn’t have thought about reaching? (obviously I’m not an idiot: this is subject to copyright and the ‘linking to’ proviso…)

We have had occasions where reviews (our McFly review was a prime example) get cut and pasted onto fan forums and all the traffic goes there. How do we get round that? By having other stuff (video, audio) on our site that will pull some of that traffic over to us.

But fourth, and most importantly: we have a ‘share on facebook’ link on all our stories. Now let’s just look at what the old TOS say about share links, shall we?

By including a Share Link, Online Content Provider automatically grants, and represents and warrants that it has the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide licence (with the right to sub-licence) to use the Share Service in order to link to, use, copy, publish, stream, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part), summarise and distribute the content, links and other materials of any kind residing on any web pages on which Online Content Provider places the Share Link.

Now unless all newspaper groups are planning on taking this link off their sites, there’s not a lot of point getting hot under the collar about the new TOS.

Note – I don’t think this is designed so Facebook can steal our stuff. I think it’s badly worded legalese that covers them for all the ways people access FB and how it packages content. But I could be wrong….

Advertisements
Tagged , , , , , , , ,

Greenslade v subs (part two)

No sooner had I finished part one than Roy posted this.

There are two things here that I would like to address:

1> Subbing can be competently performed by people who have no especial link with a given paper.

I’d say adequately. Not competently. But here’s a thing. A good local paper stands for something. It has an identity.

And that identity will be one of our most valauble assets in bringing readers online and ensuring our survival.

Take away local subs, who care about and are proud of their pages, who know what the paper is and what its stance is on everything from how it reports suicides to in what context you can use the word interweb, and you take away part of that personality.

One of the things I’ve been trying hard to do at the Echo is build a sense of an online community. It’s one of the things the BBC radio brands do well – make you feel like they are a family and that you, by listening, are part of that family. That’s what we strive for.

So we have an avatar – the deck chair – that is more than just our masthead. We call the office Echo Towers, partly because I’m a bit of a geek, and partly because (I hope) it makes our Twitter followers feel like they’re getting the inside track.

We have a joke in paper about our TV columnist and her kitten heels. Our What’s On picture captions are legendary. Our sections have an identity and the people who sub them know what that id is and why it matters.

Our readers probably wouldn’t know the difference if that changed. But they’d know there WAS a difference.

Perhaps we should spend more time building newsrooms full of people that DO have a link to the paper.

Aside from the obvious advantages – obscure spellings of street names, knowledge of the history of stories and characters that can be invaluable – maybe there’s a more subtle, but more vital effect.

A paper readers can identify with. A product staff care about. Pride in your work. A sense of place. Readers notice when you spell place names or school names or surnames wrong. They know the backstory, and when you don’t they’ll happily point it out (while telling you how rubbish your paper is).

And who among us can claim that reader loyalty and brand identification won’t matter in the future? In the new age, newspapers will need to market themselves. Outsourcing or templating your subbing diminishes your brand. Slowly, maybe, and subtly, but it does. That’s why Roy’s wrong.

And point two?

This: “I am talking newsprint here, incidentally. It is noticeable that punning headlines work less well online and, of course, the page design is irrelevant.”

More follows in part three!

Tagged , , , , , ,

Cllr Grower and sockpuppeting; we can see your email address, you know

Well I couldn’t go home today without writing something about this.

Views range from the absolutely-we-did-the-right-thing to the lazy-story-he’s-got-a-right-to-privacy.

What do I think? From a management of the community we’re building perspective, I’d like to have seen him privately warned tp cease and desist before we named and shamed him.

But from a news perspective, I think it’s a great story. I think he has attempted to deceive his electorate and if we’d been mid-election I’m fairly sure those comments could have seen us in breach of electoral regulations if we hadn’t named and shamed him once we knew.

But as Judith Townend from journalism.co.uk said to me today, where do we draw the line between silly and serious?

No harm has been done by the comments, so should we, as holders of private data and managers of a website where people are allowed, if not encouraged, to post under pseudonyms which currently range from Frying Leper to Lord Jesus, have told him to back off, register under his own name or stop bigging himself up? And what of the countless other commenters promoting their own agenda? Who’s allowed and who isn’t?

On reflection, I think I fall on the side of news here. He’s a public servant, paid by the tax payer. They deserve to know if he’s the kind of man who’ll post nice things about himself while trying his hardest to pretend he knows nothing about the story in question.  If he was a company, it would be illegal. Has it done us harm with our online readers? Maybe. But you can’t please all the people all the time.

But I will make a quick point about the age old issue of links.

Not a single one of the national stories (nor Iain Dale’s blog, which linked instead to the Indy) has a link to us, or any of the stories Cllr Grower commented on, or journalism.co.uk, who picked up the story first.

To be fair, the nats are all using PA copy. But why can’t PA include links in their feeds? And someone has made the choice to pull the PA story from the feed and highlight on those sites – it’s not hard to find the link to our story.  I know Alison Gow has complained about this before, and we’ll no doubt be more annoyed when we see how the print versions use it tomorrow. But if the link economy is part of our future model for news, then why not link to us? I am, courtesy of a Yahoo pipe, linking to them. How about they return the favour?

PS: the best part, in my view, was a complaint from Cllr Grower that people commenting on the story were pretending to be him. Not who they said they were. Oh the irony.

Tagged , , , , , , , ,