It’s all doom and gloom at the moment, isn’t it? Recession, unemployment, crashing share prices leading to company takeovers (there but for the grace of new shares goes Johnston press).
So here are some blog posts that make me optimistic. There are some people out there who think we’ll make it through. More thinking like that, and less thinking like this, is what we need to become commercially successful enough to keep us in our jobs….
We’re rethinking advertising
We should care about how our money is made. Advertising needs innovation as much if not more than editorial if newsaper websites are to work. Thankfully Paul Bradshaw’s got some ideas
We’re admitting we can’t do things the way we always have
And isn’t that exciting? Mark Potts has a convincing explanation for why change is good
There are lots of people with ideas for new business models
I didn’t really get into journalism for the business angle. But it makes me happy to know there are people out there who have thought about how we make money – and how we can make enough of it to ‘save newspapers’
And we do still care about the quality of our product
No matter what people say, subbing IS important. It’s not something any reporter can do. And it’s not obselete, not matter what Desmond or Greenslade say. Don’t agree? Richard Burton might persuade you.
You may think his points aren’t relevant online. But just because you don’t have a physical space to cut your copy to doesn’t mean said copy won’t require pruning, or checking, or sharpening up, or even hacking back to three pars because that’s all its worth. Quality control is just as important online as it is in print.