Last week the shortlist was announced for this years EDF Energy Media Awards for the South East. Look at the website of the Year category. We have BBC Kent, the Kent County Council enterprise Kent TV, run by a freelance media company, and Archant’s Ham and High.
What we don’t have is any showing by the big three. No Johnson Press – the News is very well represented elsewhere in the list but despite being JPs biggest selling paper, no sign of their website on the shortlist. No Northcliffe – despite the fact that AND has just been nominated in the Newspaper Society’s online awards – and no Newsquest. although the Argus has recently launched the new version of Newsquest’s template. And not forgetting Trinity, who are also conspicuous by their absence.
I’m not sure how much of this is down to papers deciding not to enter and how much is the websites not making the grade. It will be interesting to see what the judges say.
But the former indicates a disturbing lack of pride in the product and the latter suggests that none of the big boys have so far got it right. Neither option is very encouraging.