Tag Archives: youtube

Newsrewired: so how many readers plus DO we have?

I WAS overwhelmed by the positive reaction to my presentation at last week’s excellent news:rewired conference, but slightly annoyed with myself for not having a better answer to Hannah Waldram’s question afterwards.

My presentation was about building online communities, and the concept of the reader plus – the elusive category of cheerleader readers: demanding customers, but the most effective marketing you could ever ask for.

The slides from the presentation are here and the post where I first came up with the lamer-the-more-I-hear-other-people-say-it “readers plus” is here.

In the questions afterwards, Hannah asked me what percentage of our readers did I think were readers plus. The best answer I could come up with then was “I’m not sure.” But really, since I’m trying to persaude people that the time spent getting them is worth it, I should know. So I’ve been thinking about it and here’s my best estimate.

Flickr: I’d say 25 per cent are genuine readers plus. I know this because we talk to them not just on Flickr, but on Facebook and Twitter and face-to-face occasionally! Because what they do is just a specific area of interest, I think the very fact of our taking an interest has been enough to transform the way they think about the paper or at the least challenged their expectations of us.

Facebook: The best I can say here, is I’m working on it! Putting effort into Facebook is a recent development, and Facebook doesn’t tell you how many times your links are shared by friends, so the only thing we have to go on is comments and traffic figures coming to our site. As I said on Friday, traffic from Facebook has tripled and comments are building. We’ve got some facebook friends who definitely COULD be readers plus but I’m not sure we’re quite there yet!

Twitter: Based on retweets and interaction, I’d say twenty percent of our twitter followers are definite readers plus. It may be more, but obviously I don’t know what people are saying about us when I’m not listening!

Hopefully that’s a fuller answer than “I don’t know” – and sorry I didn’t say this at the time.

For those who asked about how exactly we use facebook etc, you can see for yourself here:

bournemouthecho.tumblr.com
flickr.com/bournemouthecho
flickr.com/groups/echoyear/
twitter.com/bournemouthecho
facebook.com/bournemouthecho (my work profile)
facebook.com/bournemouthdailyecho (our Facebook page)
We also have a pretty neglected YouTube account at youtube.com/bournemouthecho, and of course there’s the comments at bournemouthecho.co.uk.

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The news hub – are we even a spoke?

I’ve spent some time this afternoon looking at our web traffic for this week, mainly because our unique user numbers have quadrupled thanks to Laplandgate.

It’s always interesting to see the kind of links people follow to get to us – and, I think, important in terms of working out which networks we should be part of and how our audience consumes its news.

What it often shows is how little attention they pay to our beloved brand name. The idea that we’re at the centre of the news wheel and all roads lead to us is nonsense.

What happens is that everyone’s at the centre of their own wheel. People send them links, and they follow them. They google things. They search YouTube. We even had some clickthroughs this month from a Twitter search.

Our biggest referrer was a Norwegian newspaper. Why they picked us to link to rather than our Southampton sister or any of the national stories I’m not sure (although it probably demonstrates the important of tagging and SEO to make sure we’re top of that Google list.)

We also had refers from countless blogs, forums and a weird spike for a columnist writing about Gordon Ramsay (all the traffic for the last coming via Google News).

I’ve been trying to build an online audience for said columnist for weeks, but so far we’ve only managed a few dozen RSS subscribers and a trickle of page impressions.

Now obviously I realise this week is an anomaly. But the point is refers come to us from the strangest places and we can’t actively be in all of them, or second guess where our traffic will come from. We also can’t assume that people who find us in the obvious places want what we have to offer.  Our Lapland videos have won our YouTube channel variously most watchedin the UK honours (reporter) and most viewed UK news and politics video honours this week.  Our overall video views have doubled.  have any of those people clicked through to our story or petition? According to our software, no. Not one. They know the story. They’re just looking for the laugh.

So what do we do? I guess we just have to make sure we’re in the most obvious places, link as much as we can (in-site and externally) and be sure to plug RSS all over the place.

Then we *might* make ourselves a spoke in that wheel.  A skinny one.  But a spoke nonetheless.

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TimeTube – Bournemouth Air Festival

Thanks to Alison Dow over at Headlines and Deadlines I’ve been experimenting with Dipity TimeTube today. Now to persuade the powers that be that it deserves a place on our site, despite not being ‘our’ content. For some reason I can’t get it to embed here (working on it!) but in the meantime, follow the link!

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